PDF guide · Branding

Build your brand system

The prompt that builds your brand identity for AI in 10 minutes.

Published

Lucija Tomšić Lucija Tomšić Founder, brisk. Read the newsletter
sections
3
prompt to copy
1
min read
2
Contents · 3 sections
  1. 01Without a brand system, AI is guessing
  2. 02The prompt
  3. 03Three steps after you run the prompt

01Without a brand system, AI is guessing

Different colours every post. Different fonts. Different tone. Zero recognition.

With a brand system, every piece of content looks and sounds like it came from the same person, because it did. You give the AI your rules once, and it follows them every time.

This guide is unlocked.Everything is on this page.

02The prompt

Paste this into a new Claude chat and answer the questions one at a time. In 10 minutes you'll have a brand reference document you can use with any AI tool.

Brand system prompt
Help me build a basic brand system for my social media content. Ask me these questions one at a time, then create a brand document I can reference every time I use AI to make content.

1. ABOUT YOU
- What's your name or brand name?
- What do you do in one sentence?
- Who is your audience?
- Pick 3 words that describe how your brand should feel (e.g. bold, warm, minimal, playful, premium, raw, clean, loud)

2. COLOURS
- Do you already have brand colours? If yes, give me the hex codes.
- If not, based on my 3 words, suggest a palette: one dark colour (backgrounds), one light colour (text/breathing space), and one accent colour (headlines, CTAs, highlights). Show me the palette and let me approve or adjust.

3. TYPOGRAPHY
- Suggest two Google Fonts that match my brand feel. One bold display font for headlines. One clean font for body text. Show me examples of each and let me pick.

4. VOICE
- Based on my 3 words and audience, write 5 short example sentences in my brand voice so I can say yes or adjust the tone.

After I've confirmed everything, create a clean one-page brand reference document with:
- My colours (with hex codes)
- My fonts (with sizes for headlines, subtext, body)
- 3 "do this" and 3 "don't do this" rules for my voice
- A reminder to always include my handle on every piece of content

Keep it simple. No jargon. I should be able to hand this document to any AI tool and get consistent results.

03Three steps after you run the prompt

  1. Save the document Claude createsThat is your single source of truth: one file that defines your brand for every AI tool you use.
  2. Create a Claude Project and upload itDrag the brand document into the project files. Every chat inside that project now follows your brand rules, with no re-explaining.
  3. Use it with any AI toolThe document works everywhere. Hand it to ChatGPT, Gemini or whatever you use. Same brand, every time.
This is the starting point

A full brand system goes deeper: visual direction, slide architecture, compositing rules and voice layers.

Free with email

Unlock the rest of this guide.

2 more sections open right here, straight away. The PDF version comes to your inbox too. One email unlocks every guide in the library, so you only enter it once.

You also get the brisk. newsletter: one practical AI idea a week. Unsubscribe any time. Privacy

The brisk. newsletter

Get the weekly newsletter.

One practical AI idea a week, on Substack. Subscribe here to get the next issue.

Prefer it on paper?Unlock the guide to download the PDF.The same guide as a PDF, for printing or offline reading.

Download the PDF

Read next

Rather not do it yourself?

Want this built for your business?

We audit one workflow, build the system on your tools and hand it over with documentation.